The 7 Cardinal Sins of B2B Search Engine Marketing

As a B2B lead generation tool, search engine marketing (SEM) is all the rage – everyone wants a piece of the pie. Unfortunately, countless companies lose time and money trying to cash in on the alluring promises of this marketing tool because they commit one or more critical SEM mistakes.

This informative paper reveals seven all-to-common pitfalls that result in wasted dollars, disappointing results and lost opportunities.

Arm yourself with this practical advice and take your search marketing campaign to the next level.

Download the 7 Cardinal Sins of B2B Search Marketing

"Todd Miechiels is one of the rare search engine marketing experts who truly focuses on the unusual needs of business-to-business marketers."

- MarketingSherpa founder Anne Holland

“A lot of people still think of search engine marketing in terms of rankings, links, and website visits. Todd Miechiels goes several steps further and to help focus customers on combining CRM with SEM to close the marketing loop and help companies measure ROI in the context of leads, new sales opportunities and revenue, as opposed to just clicks and hits"

- George Hu, Chief Marketing Officer
salesforce.com

Download the 7 Cardinal Sins of B2B Search Marketing

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