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Podcast Episode:
Total Dollarized Production (tdp)

12 Minutes - Originally Broadcast 12/15/2007

Executives get tired and frustrated looking through pages and pages of meaningless website data. Isn't there a way to clearly and easily hold marketing resources and programs accountable without needing a doctorate in analytics?

Richard Warner of What's Up Interactive interviews Todd in an insightful and entertaining look at a magic number called "Total Dollarized Production" or "TDP"

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