Internet Marketing Articles

When Marketing Budgets are Tight, Take Time to Improve Your Conversion Rates
By Todd Miechiels

It’s easy to believe (no still less shocking) that if you raise your website conversion rate from 1% to 2%, that’s a 100% increase in sales! That increase comes without having to pay a dime in additional sales and marketing costs associated with getting more people to your site. Plus, that’s a 100% increase in sales month after month after month.
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Why You're Probably Mismanaging Your Search Engine Marketing Dollars
By Todd Miechiels

There’s a silent, but growing, epidemic spreading across the Internet marketing community and corporate sales and marketing departments. It doesn’t affect everyone, but it tends to strike those very companies that cannot afford to be wasteful or make a lot mistakes when it comes to their Internet marketing.
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Has Your Telephone Become Your Sales Prevention System?
By Todd Miechiels

I was shocked at how such a simple oversight could be sabotaging my client's sales efforts. Not only were they losing sales, they were actually paying hundreds of dollars to alienate EACH hot prospect.
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What Every B2B CMO Should Know About SEO
By Todd Miechiels

Search engine optimization (SEO) is no longer a secret weapon of cutting-edge, web savvy marketers. Even traditional companies have to make sure search engines like Google and Yahoo find them consistently-- because search engines are the primary way prospects and influencers learn about products and services.
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5 Steps to Enhancing Your Sales Pipeline
By Todd Miechiels

If your marketing and sales departments are looking for more qualified leads, then search engine marketing is an inexpensive way to find them. In recent years, search engine marketing has grown in popularity as a cost effective tool used to generate additional sales leads.
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Bounce Rate - Short Visit Syndrome. Are Your Sales Suffering Because Of It?
By Todd Miechiels

Imagine if half the people that called your sales team hung up within 10 seconds. Not people they were cold-calling but interested people calling them. Heads would roll. At the very least, you’d want to know why so many people were disengaging. Chances are it’s happening to you right now, every day. Your sales team isn’t the problem; it’s your most visible and active company representative—the website.
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Don't Worry About Your B2B Search Engine Rankings
By Todd Miechiels

All we need is yet another acronym in our bowl of search engine marketing alphabet soup that already includes ROI, ROAS, CTR, SEO. But there is one more worth mentioning, one you should be aware of and avoid at all costs: Ranking Obsession Syndrome, or ROS.
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In The News

Internet Marketing Consultant Provides B2B Marketing Automation Solutions

Todd Miechiels to Present Expert Session at MarketingSherpa's Demand Generation Summit

Todd Miechiels to speak at Dreamforce '07

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Featured Article
Why You're Probably Mismanaging Your Search Engine Marketing Dollars

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