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B2B Internet Marketing Services
"Everyday I see really smart business people make really dumb internet marketing decisions. Todd is committed to helping good people make good, long-term decisions. I highly recommend his as a trusted resource to anyone looking to fully leverage the internet. Todd is great in that he won't let your own pre-conceptions get in the way of helping you achieve your goals. He pushes his clients to do the things necessary to increase business volume, and his recommendations are based on years of actual experience and measurement."
- Soren Ryherd
Founder, Working Planet
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When it comes to Internet marketing, Todd knows that one size doesn't fit all. No one program is going to be right for everyone. People have different goals, needs, budgets, timelines, and philosophies. That’s why Todd takes a holistic approach to Internet marketing.
Todd offers a variety of services each one tailored to your unique situation.
Preliminary Internet Marketing Audits
The logical first step. What are you doing well? What areas do you need the most help with? A preliminary audit will help you uncover your specific needs. These audits can be specific to search marketing or general to your entire web presence.
Search Engine Marketing
When it comes to the art of search engine marketing, Todd knows his stuff. It's his core competency. This includes both search engine optimization, as well as pay-per-click advertising. Services include coaching, retained counsel, planning, execution, and everything in between.
Online PR Programs and Support
Ready to take your PR program to the next level? Todd can help you leverage your current PR strategy and assets to support an integrated online PR program. This includes preparing and repurposing articles and press releases for greater reach and online accessibility.
Content Development
Well-developed business copywriting is essential to every Internet or search marketing program. Whitepapers, website copy, thought leadership articles, podcasts, video, press releases, case studies, and ad copy are just some of the assets Todd's team can develop.
Website Visitor Conversion Consulting
This is the process of planning and testing different tactics to get your site visitors to take the desired action(s) more often. This can be done as a project or as part of a holistic ongoing process.
Website Analytics and Executive Scorecards
Most companies have plenty of data. However, knowing what's important, and what to do with that data is often a weak area. Todd can recommend and implement an analytics and executive scorecard solution that makes sense for your company.
Other Essential Services
Todd has a diverse network of talented freelancers, boutiques, and large agencies in a variety of areas that he'll be happy to introduce you to:
- Branding, Positioning, and Overall Marketing Strategy
Primary and Secondary Marketing Research
- Website Design and Development
- Content Management
- Digital/Rich Media Production and Design
- Media Buying
- Print Design and Production
- Email Marketing
- Viral and Grassroots Marketing
- Affiliate Marketing Programs
- Customer Experience Management & Design
- Customer Loyalty & Retention
To talk with Todd about your Internet marketing goals or challenges, or to get a referral to someone in his trusted circle, request a free consultation.
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In The News
01.29.08
Internet Marketing Consultant Provides B2B Marketing Automation Solutions
10.11.07
Todd Miechiels to Present Expert Session at MarketingSherpa's Demand Generation Summit
9.13.07
Todd Miechiels to speak at Dreamforce '07
read all news >
Featured Article
Why You're Probably Mismanaging Your Search Engine Marketing Dollars
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Featured Podcast
Measuring Lead Generation Using TDP
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