A Website Visitor Conversion Expert Continually Pushes the Limits

"We brought Todd in to help us navigate through all the different ways to go about internet marketing. He worked with us to dramatically bring our overall cost per lead down and make the internet our most effective way to bring in new opportunities. Any company looking to shift efforts and dollars online should bring Todd in as early as possible."

- Scott Beaver
Director of Marketing
Red Prairie

If you want to compete online for cost-effective sales opportunities, you need to be continually trying to improve your conversion rate. Simply stated, conversion rate is how often the visitors that come to your website, take the action that you want them to take.

The reality is most companies (and their agencies), spend a lot of time and money putting up a website and then more or less leave the same design and offer in place regardless of how well it actually converts.

With today's tools, technology, and knowledge of visitor behavior, there is no excuse not to be continually testing, and striving to improve the conversion rate of your website. After all, everytime you make an improvement to your conversion rate, it is yours to keep for the long term and guarantees you a better return on all of your awareness and visitor acquisition dollars.

Todd helps his clients understand and utilize landing pages, multi-variate and A/B testing. By getting in a routine of testing various creative, offers, layouts, and user paths, Todd is able to bring cost per conversion down, empowering his clients to be more competitive and have greater control of how and where their dollars can be best utilized.

To talk with Todd about improving your visitor conversion rates, request a free consultation.

In The News

Internet Marketing Consultant Provides B2B Marketing Automation Solutions

Todd Miechiels to Present Expert Session at MarketingSherpa's Demand Generation Summit

Todd Miechiels to speak at Dreamforce '07

read all news >

Featured Article
Why You're Probably Mismanaging Your Search Engine Marketing Dollars

read all articles >

Featured Podcast
Measuring Lead Generation Using TDP